2010-07-23

Why should we drink Hungarian wine?

While in Hungary people of the wine scene are talking about questions such as which wineries have the best wines, which grape variety they like - which one not, which wine regions are fashionable nowadays, which wine festival they should visit next time… till people outside of Hungary do not know too much about Hungarian wines.

We - in Munich - continuously try to answer basic questions of European people (customers) such as:

Why should we buy and drink Hungarian wine? Anyway.... what about Hungarian wines? We know almost nothing about them....

Well, to be quite frank, they are right, because if I would be an everyday person, for example in Germany or in Great Britain, who is only a normal fine wine drinker (so somebody who likes real good wines, but knows only French, Spanish or Italien types) does not follow any wine blog with attention, can not speak any Hungarian, has never been to Hungary, has no relationship with any Hungarian person... so how I would be informed on wonderful Hungarian wine products?
It is also true, not so many people is writing about them in newspapers, and we can not find so many Hungarian bottles on shelves in exclusive wine shops or in wine bars outside of Hungary... How could I be convinced to buy fine wines from Hungary?

Well... I think, nohow...
But now - if this person somehow could find us and may read now our website, I would like to give shortly two small reasons why it is worth getting to know Hungarian wines.
Could the following answers carry conviction?

...Look, here is Hungary, and the land of Hungary – in the middle of Europe – is blessed with perfect soil types and climate conditions for viticulture and wine making. The viniculture of Hungary dates back more than 2,000 years. As already the Celts and the Romans produced wine in this part of the world. And Hungary has a special terroir what other countries do not have….

The quality of Hungarian wines developed a lot in the last 20 years. Hungarian wine makers are working on their best and want to rebuild the reputation for fine wines that Hungary enjoyed before pestilence, war and Communism reduced them to ruin and however in the last 20 years Hungarian governments did not lay any emphases and spend no money on wine marketing like Chile, Italy, France, Spain or Austria, Hungarians have excellent products which have energy and vitality and the country has very interesting and unique (autochthon) grape varieties which you can not find in other countries in Europe.

If it is said that the terroir provides character of the wine and the winemaker its personality and Hungarian wineregions are blessed with superb soil and climate conditions, and winemakers do give their excellent knowledge, Hungarian fine wines simply must be really very good!

However Hungarian wines and wine makers do not have so much official support and ready united international marketing concept at the moment, one thing is sure: If you like gourmet dishes and fine wines or you are a wine lover searching for specialties of the world, you can not miss Hungarian fine wines and the wine varieties of this country!

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